Pricier medications make us feel better than generics, even when there is no difference in active ingredients

The perceived value also causes more intense side effects, the placebo effect’s lesser-known cousin, the nocebo effect. Clinical trials for the most recent study were led Dr. Alexandra Tinnermann, a neuroscientist at University Medical Center Hamburg-Eppendorf in Germany. Spinal cord regions associated with pain response were more active in the…

full story